Regardless of the means, the end outcome is the same. The victim feels demeaned, de-energized and disrespected. When aggregated over time and scale, the organization develops a climate of fear, because of them.
Have you wondered what is a personal brand?
Or maybe you wonder why people would make reference to personal branding?
Does this sound too much marketing, and not human?
If you ever wonder about these questions, then you should read Branding Yourself by Erik Deckers and Kyle Lacy.